Brother Launches New Generation A3 Business Inkjet Printers in Australia
Brother Australia has officially introduced a new generation of A3 Business Inkjet multifunction printers, marking a major refresh of its popular MAXIDRIVE business inkjet lineup.
The newly launched models include:
These new printers are gradually replacing several well-known Brother A3 inkjet models that have been widely used in Australian businesses, schools, medical clinics and home offices over the past few years.
Which Brother Models Are Being Replaced?
Based on Brother Australia's current product positioning and channel rollout, the following replacement roadmap is now becoming clear:
| New Generation Model | Previous Generation Model | Main Positioning |
|---|---|---|
| MFC-J6560DW | MFC-J6540DW | A3 Business Inkjet – Single Tray |
| MFC-J6960DW | MFC-J6940DW | A3 Business Inkjet – Dual Tray |
| MFC-J6975DW | MFC-J6957DW | Enterprise / Channel Business Model |
| MFC-J6959DW | MFC-J6955DW | INKvestment Tank High-Yield Model |
At the same time, older models such as the MFC-J6540DW, MFC-J6740DW and MFC-J6940DW are increasingly appearing in refurbished and clearance channels, suggesting the previous generation is now entering its end-of-life (EOL) phase.
What’s New in the Latest Brother A3 Inkjet Series?
The new generation Brother A3 Business Inkjet range introduces several improvements designed for modern business environments.
Faster Business Printing Performance
The latest models now offer print speeds of up to 31 pages per minute with rapid first-page-out times, helping improve productivity in busy office environments.
Improved Business Positioning
Brother has now clearly separated its A3 inkjet lineup into different market segments:
- Standard business office models
- Ultra-low running cost INKvestment Tank models
- Enterprise and managed print channel models
This makes it easier for businesses to choose a printer that matches their actual workload and operating requirements.
Enhanced Enterprise Features
The new MFC-J6975DW is positioned more heavily toward enterprise and managed print environments, with features such as:
- Enhanced security
- Higher memory capacity
- Fleet deployment support
- NFC authentication
- Advanced business networking features
Understanding the Difference Between MFC-J6959DW and MFC-J6975DW
One of the biggest changes in the new lineup is the clearer separation between Brother’s INKvestment Tank models and its enterprise business models.
MFC-J6959DW
The MFC-J6959DW is primarily designed for businesses looking for ultra-low running costs and extremely high page yields. It is ideal for:
- Home offices
- Small businesses
- High-volume colour printing
- Cost-conscious users
MFC-J6975DW
The MFC-J6975DW focuses more on enterprise deployment and managed print environments. It is better suited for:
- Schools
- Medical clinics
- Larger workgroups
- IT-managed office environments
- Multi-user business networks
Are Older Brother A3 Inkjet Models Still Worth Buying?
Absolutely. Many of the previous-generation Brother A3 Business Inkjet printers remain excellent value, especially while clearance stock is still available.
Models such as the MFC-J6540DW and MFC-J6940DW still offer:
- A3 print, scan, copy and fax
- Automatic duplex printing
- Dual-band wireless networking
- Strong print quality
- Low running costs
For many businesses, these older-generation models may continue to offer outstanding value while stock lasts.
Final Thoughts
Brother’s latest A3 Business Inkjet refresh represents a significant evolution of its business inkjet strategy in Australia.
By clearly separating standard business, INKvestment Tank and enterprise channel models, Brother is positioning its A3 inkjet platform as a serious alternative to traditional colour laser printers for many office environments.
With lower power consumption, lower maintenance requirements and increasingly competitive running costs, these new-generation Brother A3 inkjet printers are expected to become increasingly popular across Australian businesses in 2026 and beyond.
Related Articles
- Brother MFC-J6960DW vs MFC-J6940DW – What’s New?
- Brother MFC-J6560DW vs MFC-J6540DW Comparison
- Inkjet vs Colour Laser Printers for Business
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