When the Platform Competes: Buy Box, Data Power and Structural Neutrality

When the Platform Competes: Buy Box, Data Power and Structural Neutrality

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Modern marketplaces now act as infrastructure, rule-makers and direct competitors. This article examines Buy Box visibility, listing control and data asymmetry — and asks what structural neutrality really means in platform ecosystems.

Same Products, Different Rules: How Delivery Structure Shapes Competition

Same Products, Different Rules: How Delivery Structure Shapes Competition

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A real-world case study of how delivery coverage, performance standards and fulfilment flexibility can shape competitive dynamics within modern marketplace platforms.

Retail Rivalry: Amazon vs indie sellers

When the Marketplace Competes: A Small Australian Seller’s View on Platform Neutrality

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This article is written from the perspective of an Australian independent seller with nearly a decade of marketplace experience across FBM and FBA operations.