Part 1: Marketplace Competition – An Australian Seller’s Perspective

A structural overview of how modern marketplace platforms have evolved and how competition dynamics have shifted for independent sellers.

Part 2: Same Products, Different Rules

A real-world case study examining delivery coverage, KPI enforcement and how operational structures influence competitive positioning.

Part 3: When the Platform Competes

An industry commentary on Buy Box visibility, listing control and data asymmetry — and what structural neutrality means in platform ecosystems.

As marketplace platforms continue to scale globally, the conversation around structural neutrality, governance balance and ecosystem sustainability becomes increasingly important.

This series is intended as constructive industry reflection — not complaint — but thoughtful discussion about how rules shape outcomes in modern commerce.